Digital Marketing
Digital Marketing is the use of digital media to attract and engage with current and potential customers, for example social media campaigns, online advertising, email marketing, and search engine optimisation. The rich data generated enables granular analysis of what has worked, demanding analytical and creative skills above those demanded in traditional marketing and advertising.
JOB ROLES |
Social Media Assistant |
LEVEL OF LEARNING |
3 |
ACTIVITIES WITHIN FRAMEWORK |
DIPLOMA |
Level 3 Diploma in Digital Marketing |
ESSENTIAL SKILLS QUALIFICATION |
Communication level 2 Application of Number level 2 Digital Literacy level 2 |
EMPLOYMENT RIGHT AND RESPONSIBLITIES |
The Apprenticeship, Traineeship and Jobs Growth Wales Programmes, led by the Welsh Government, are supported by the European Social Fund